Motion design is a powerful force that enables digital products to engage and inform users meaningfully. Motion can undermine usability and distract from the intended message if incorrectly applied. Today, businesses want to deliver smarter narratives through their product user experience. This calls for motion design as an essential part of modern user-interface design.
Delight
Motion design is one of the most effective ways to delight your users. It can add polish, branding, and personality to your interfaces, making them memorable and special. It’s also a great way to smooth out rough edges in UX and drive user engagement simultaneously. For example, animated micro-interactions like hints, reminders, and rating a favorite post can help improve the performance of a product and increase interaction. Besides delight, motion can enhance the user experience by improving communication, feedback loops, and wayfinding. It also helps with reducing cognitive load and makes interactions pleasant.
Educate
According to a UX design agency and other experts in the field, motion design can educate the user on various aspects of a product. Whether it’s about navigation or the brand story, motion can be a powerful tool for conveying complex information. It also helps users process information much more quickly than text alone can. Studies show that the human brain processes visual information in 13 milliseconds, making it a great way to communicate your message. Ultimately, motion design is an essential element of modern user-interface design. Companies aim to provide better narratives through their product user experiences, and motion can help to make those experiences more streamlined and intuitive. However, teaching motion design can be a challenging task. It requires considerable time to prepare classes and provide students with thoughtful feedback.
Focus
Animated graphic elements move and interact with the user, creating a more expressive and engaging UI. Motion design also makes it easier for users to navigate a web page. Motion graphics is a powerful marketing tool for any company when done right. They help communicate brand stories and evolve a business’s image while increasing conversions by nearly 80% on average. Motion designers are skilled at combining graphics with time and space and use animation software to create their work. They need various skills, including creative, technical, and organizational expertise. Motion can focus the user during a transitional state, provide spatial context, or give personality and delight. It can also express a brand’s style and polish UI elements like icons, illustrations, and product logos.
Captivate
Motion design can be used to highlight your brand’s personality and make users feel a connection to it. Just like people’s body language, motion can convey the character of a user interface in a way that static visuals cannot.
In addition to enhancing the user experience, it can also be used to streamline user interaction with digital products. Motion can help guide users on where to focus, what to do next, and what is most important on a page.
