Your customers always have their cell phones with them. According to a survey, the average person uses their device 352 times daily. Research shows that SMS is a powerful marketing tool businesses can use to reach customers. There are many reasons why this form of communication is so popular.
What is SMS Marketing?
Text messaging is a type of marketing that involves sending transactional or promotional messages to people. These are usually time-sensitive and are sent to people who have agreed to receive them. Mobile marketing is an incredibly versatile tool that can be used by any business to promote sales, reduce no-show rates, and collect feedback.
Promotions and coupons are a great way to boost the number of people who visit your website or store. You want to ensure that as many people as possible hear your offer. Mobile marketing is the perfect way to let customers know about your offers, especially if they are on the move. This method could help you ensure they will not miss out on the offers if they do not get the message in time.
Why Use SMS Software for Marketing?
1. It’s Fast and Reliable
You can use SMS to send urgent messages to your customers. For instance, inform all of your customers about a flash sale or an important update. Bulk SMS can be sent to everyone in your database in just a couple of minutes using a web-based platform. Over 60% of recipients read the message within five minutes.
SMS has become more efficient and effortless with the help of automation. You can set up recurring text messages for different campaigns, which can help decrease the burden on your team. You can also use SMS automation to send internal messages, such as payment reminders. For instance, you can send an automatic message to a support agent to remind them to follow up with their customers who have yet to pay.
2. Messages Can Be Personalized
Maintaining the personal touch you want to deliver as your business grows can take time and effort. Yet, personalization is still important as you grow. With the help of SMS automation, you can easily add various details about your customers to your messages. This method makes it feel like you are speaking directly to them.
3. It’s Easier to Reach More People
Around 7.26 billion people around the world own mobile devices. These gadgets don’t have the latest email tools or apps, but they can still receive and reply to messages sent via SMS. You only need your customers’ consent and their phone number to send a message. Since you don’t have to go through the laborious process of creating and sending separate mail pieces, you can focus on reaching your intended audience.
4. It’s a Simple Marketing Method
SMS software is designed with ease of use in mind. They often feature a clean and simple interface that allows anyone on your team to send promotional text messages. Easy to use and quick to respond to, SMS is also a great way to reach out to your new customers. In addition, most people are more likely to follow instructions in text messages, making it an ideal marketing method.
5. It’s a Direct Marketing Channel
According to marketers, the most important advantage of SMS is its immediacy. It allows them to reach their customers directly. This method can help them simplify their marketing efforts. You can also use two-way conversations to establish a personal connection with your customers. These forms of communication can help boost loyalty and strengthen relationships.
6. It’s Cost-Effective Marketing
One of the most effective ways to reach out to customers is through SMS. It is cheap to set up and use and can deliver a strong return on your investment. Unfortunately, only a few other marketing methods are as affordable with good returns as SMS software.
7. It Closes the Loop for Email Marketing
Although email and SMS share many similarities, they work well together. You can use both platforms to send short-form notifications and longer-form content, such as newsletters.
Final Thoughts
The benefits of SMS software marketing your business take a lot of work to pass up. You can easily take your marketing to the next level by using the right tools to reach your customers.
